Advertising Response

In the reading the written responses from our class and listening to the discussion that we had in class, I feel that there were several intersting points brought up. The one that I found to be the most interesting was the differences between how the males and females of the class reacted to the essay. As a whole I found that males found the atricles to a be a lot less offensive than the females of the class. Being a male, I was not very offended by some of the advertisements because they i thought that they were simply trying to sell their product. Their is no denying the fact that sex sells and these advertisements utilize that to its fullest. You cannot argue that it is the faults of these advertisers who exploit sexual enuendos because they are simply trying to drag in a specific audience. It is not their fault that the human race as a a whole is drawn into sex and drugs becuase they are simply trying to reach us in a way that is unique to its own company. Now, when advertisers start exploiting ideas of rape or violence, they have crossed the line because they are sending a message that is not related to their product. But to crticize these advertisers for having ads that play on the idea of sex or alcohol is not fair because they are simply doing their job of drawing in an audience.